It has been so great working with Brian on our branding and website! He is patient and intuitive. It was very important to us that he is creative AND organized. We are very happy with our branding. We painted our wordmark that he designed on our brick and mortar store, and we think it makes our neighbours love us more.
— My Le Nguyen, 1925Workbench

I've had the privilege to work with great clients including:

 
 

Case Study

The Institute For Leadership Education in Engineering, University of Toronto

Below I share a case study on one of my client's communications projects that I've had the privilege to work on. It features my writing, design, and project management skills.


Challenge

The Institute for Leadership Education in Engineering (ILead) had been producing its annual reports in house for years. These reports are its most important publication. The organization was expanding and had to make a memorable impression with decision-makers in order to raise their prospects for sustained growth. An opportunity awaited.

Solution

ILead’s annual report is their best opportunity to inspire senior leaders at the University of Toronto, prospective donors, and influential professional networks. I redesigned their annual report to put people front and centre. The redesign focused on profiling individual impact and experiences. Vivid photography pulled readers into stories. A new name, Inspiring Leadership, signalled purpose.

The annual report was a hit with audiences and went on to win a Gold Hermes Creative Award. As the university moved toward a more unified visual identity, next year's report needed to harmonize with it and retain the sincere and joyful tone that made last year's approach successful. I preserved the storytelling and refined the design to be even more personable—the photography even more striking.

This minimalist philosophy struck a chord, leading to a second Gold Hermes Creative Award. With the bar set high, the next annual report needed to be fresh yet familiar. I achieved this by banishing long passages of text completely, improved the information hierarchy, and intensified impact stories.


Brian’s work has inspired the support of our numerous stakeholders and helped us to communicate our grand vision through profiles of individual students. It’s rare to find someone who is an elegant, thoughtful writer as well as a highly talented designer. I can always count on the quality and visual impact of his work
— Annie Simpson, Associate Director, Troost Institute for Leadership Education in Engineering

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