I've had the privilege to work with great clients including:
The Institute For Leadership Education in Engineering, University of Toronto
Below I share a case study on one of my client's communications projects that I've had the privilege to work on. It features my writing, design, and project management skills.
The Institute for Leadership Education in Engineering (ILead) had been producing its annual reports in house for years. These reports are its most important publication. The organization was expanding and had to make a memorable impression with decision-makers in order to raise their prospects for sustained growth. An opportunity awaited.
ILead’s annual report is their best opportunity to inspire senior leaders at the University of Toronto, prospective donors, and influential professional networks. I redesigned their annual report to put people front and centre. The redesign focused on profiling individual impact and experiences. Vivid photography pulled readers into stories. A new name, Inspiring Leadership, signalled purpose.
The annual report was a hit with audiences and went on to win a Gold Hermes Creative Award. As the university moved toward a more unified visual identity, next year's report needed to harmonize with it and retain the sincere and joyful tone that made last year's approach successful. I preserved the storytelling and refined the design to be even more personable—the photography even more striking.
This minimalist philosophy struck a chord, leading to a second Gold Hermes Creative Award. With the bar set high, the next annual report needed to be fresh yet familiar. I achieved this by banishing long passages of text completely, improved the information hierarchy, and intensified impact stories.